While every company is rushing to get into the tech space, the dissonance with greasy diner food is undeniable. But restaurants in particular are desperate to fast forward into the digital age, revamp their aging brands and appeal to younger customers.

“Every restaurant brand should be in the digital space -- we’re all competing for share of stomach,” Chief Marketing Officer John Dillon said in an interview. The 65-year-old chain “is becoming more and more of a technology-driven company,” he said.

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