Photo credits: Jai Nima Idowu

Photo credits: Jai Nima Idowu

"Sometime in the mid-2000s, chefs became more than just the people behind our favorite restaurants. They were bonafide celebrities — TV stars, cookbook authors, and brand ambassadors. This shift prompted a rush toward turning all chefs into personalities, and then building eateries around them — it’s a rush that is still happening today. But is this actually a sound business model for a restaurant?"

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