Photo credit: Crain's New York

Photo credit: Crain's New York

"The busiest place in town during lunch hour is the Chick-fil-A at the corner of West 37th Street and Sixth Avenue, where a fried chicken sandwich is sold every six seconds. To keep the frenzy from turning into a free-for-all, staffers are trained to be scrupulously polite. "I always ask them, 'Did you bring your smile to work today?'" said the restaurant's owner, Oscar Fittipaldi, who opened the Atlanta-based chain's first standalone New York outpost two years ago.

The Garment District franchise sells more than 3,000 sandwiches a day, often with a side of waffle fries, and generates about $13 million in revenue, Crain's estimated based on data from Fittipaldi. That means it sees the same revenue as Balthazar, the chic SoHo brasserie where the average check is $70, nearly seven times a typical Chick-fil-A tab."

Click here to continue reading.

Comment