Using Instagram's New Slideshow Feature to Increase Brand Awareness

As you’ve probably heardㅡor seenㅡInstagram recently launched an exciting, brand new slideshow feature that was previously only available to paid advertisers. This latest update to our favorite photo sharing app now allows all brands and users to share up to ten photos or videos within one, swipeable post. At the outset, the advantages of a slideshow is obvious: users can now share multiple photos or videos without bombarding followers, who are therefore less likely to click the dreaded “unfollow” button and stop engaging with your brand altogether.

At Mélange Media, we know that most social media users typically want to see somewhere between 1 to 3 posts from a brand per day; however, when hosting an event or special promotion, it may be difficult to keep the number of postable photos low. With this new gift from Instagram, our Community Managers can now share up to 10 images or videos from the event within one post to allow our clients’ customers and potential customers to explore and engage further while not overwhelming people with a dozen posts.

While we anticipate that the Instagram slideshow feature will further increase brand awareness, likes, comments, and other interactions, rest assured that the Mélange Media team will be putting it to the test for you. Over the next few months, we will be beta testing this new feature for our clients while carefully monitoring the effectiveness and adjusting our work accordingly to bring the best value to you.

If you have any questions about this new feature, or about Instagram and social media marketing, don’t hesitate to reach out to us! The Mélange Media team is looking forward to serving you and increasing your brand’s awareness!